When we first met with our client, a global clinical trial technology company, Spark Social knew that they needed a multi-faceted strategy to address the challenges they were facing. Our objective extended beyond merely enhancing their social media footprint; it aimed to empower their employees to become vocal brand advocates on their personal networks.
Since the end of 2022, we have taken our client’s brilliant yet complex offering and transformed it into an array of social media content that has significantly increased their online presence. The company’s employees have also been empowered to share their industry-leading knowledge and expertise, which simultaneously helps them build their own professional profiles. Stand-out results included:
When considering our client's challenges, we knew that their social media required a strategic pivot that focused on transforming the intricate subject of clinical trial software into engaging, social media-friendly content. We settled on a two-fold approach that led with patient-first storytelling and was supported by a highly structured and informative employee advocacy program. Firstly, we ensured the core of their messaging stayed at the forefront of our content development; by prioritizing patient-centric narratives, we showcased their commitment to patient welfare and the innovative design of their products to streamline the patient journey.
Secondly, in response to time constraints and challenges around content development for the client’s marketing team, we supported developing an “employee advocacy program”. This initiative equipped employees with ready-to-public content, including tailored copy, relevant links, and compelling graphics. Ultimately, this facilitated effortless brand promotion and on-messaging content with just a few clicks.
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