Hermes Creative Awards has announced the 2024 winners of the international awards competition for creative professionals involved in the concept, writing, and design of traditional and emerging media.
Spark Social’s launch of the Purecare x Dr Weil collaboration has been recognized as award-winning for the second time this year, with the coveted Hermes Creative Awards naming the campaign as a 2024 Gold Winner in this year’s agency award season. Spark partner, Purecare, released a new product line in collaboration with renowned wellness expert, Dr. Weil, that focused on nourishing sleep, sustainability, and well-crafted, artisan bedding. Inspiration for the product line, textures, and colors were largely drawn from nature and many of the products were dyed with EarthColors®, created from upcycled almond shells, beets, and bitter oranges. The imaginative creatives for the social media campaign, weave the nature inspiration into the visual storytelling as a way to emphasize the brand’s commitment to sustainability, responsible dyed products, and thoughtfulness in design and craftsmanship.
Hermes Creative Awards is administered and judged by the Association of Marketing and Communication Professionals (AMCP). The international organization consists of several thousand marketing, communication, advertising, public relations, media production, and freelance professionals. AMCP judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry. Winners were selected from over 200 categories grouped under advertising, publications, marketing, branding, integrated marketing, public relations/communications, electronic media, and pro bono.
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