Feeling stuck on what to post on LinkedIn? You're not alone! Despite LinkedIn's potential, only around 3 million users share content on a weekly basis, representing about 1% of its monthly active users. This presents a golden opportunity for your brand to stand out with consistent, high-quality posts that engage your network and boost your professional presence.
Before we dive into the ideas, let's quickly touch on why creating content for LinkedIn is so important. LinkedIn isn't just for job seekers anymore. With over 900 million members worldwide, it's a powerhouse for professional networking and brand building. Regular, high-quality posts can:
Now, let's dive into some content ideas that will help you achieve these goals!
Everyone loves a good story, especially when it's authentic and relatable. Had a recent work win? Your LinkedIn network would love to hear about it! Consider sharing lessons learned from a recent project. Did you face unexpected challenges? How did you overcome them? What insights did you gain that others might find valuable? You could also open up about your career path and pivotal moments. Sharing these experiences can inspire others and foster meaningful connections.
Pro tip: Use LinkedIn's "Create a story" feature to share behind-the-scenes glimpses of your workday. This could include short videos of your workspace, quick tips you use daily, or even challenges you're currently tackling.
Be the go-to person for industry trends - spot them and share your thoughts. When a major development occurs in your field, don't just share the news – add your unique take on it. How might this change affect businesses in your industry? What opportunities or challenges does it present?
Your insights don't have to be about high-level announcements – even small changes in your industry can serve as excellent material for LinkedIn. These nuanced observations can spark engaging discussions and demonstrate your deep understanding of your field.
People love practical, actionable content. Share your expertise by offering step-by-step guides for common tasks in your industry.
For example, if you're in marketing, you could create a post detailing "5 Steps to Create a Killer Social Media Strategy." Break down complex processes into manageable steps, and don't be afraid to share specific tools or resources you find invaluable. Your network will appreciate concrete advice they can apply to their own work!
Highlighting the successes of your team or company is a great way to build your brand and show appreciation for your colleagues. Did your team just nail a project? Give them a shout-out on LinkedIn. When celebrating company milestones or anniversaries, focus on the collective effort that made it possible. This not only showcases your company culture but also positions your organization as a great place to work or do business with.
Visual content often performs well on LinkedIn. Try creating infographics that summarize industry data or trends. These can be particularly effective for making complex information more digestible. You could also design quote graphics featuring insights from industry leaders (or yourself!).
Even if you're not a designer, AI-powered tools like Canva make it easy to create professional-looking graphics. Remember, the key is to provide value – your visuals should inform, inspire, or entertain your audience.
Engagement is key on LinkedIn, and one of the best ways to encourage it is by asking questions. Try polling your network on industry-related topics. For example, "What's the biggest challenge you're facing in digital marketing right now?" or "Which emerging technology do you think will have the biggest impact on our industry in the next five years?"
These questions not only boost engagement but can also provide valuable insights from your network, sparking interesting discussions and potentially leading to new connections or opportunities!
When inspiration is running low, AI tools can help spark some ideas. These tools can be a game-changer for content creation. AI writing assistants can help generate post ideas or polish your writing, ensuring your content is engaging and error-free. AI-powered image generators can create unique visuals that align with your posts, so that they stand out in the feed.
Related: Leveraging AI for Optimal Social Media Campaign Planning
Give your existing content a second life on LinkedIn. If you've written a blog post, consider turning its key points into a series of LinkedIn posts. Did you recently give a presentation or host an event? Share the main takeaways in a carousel post.
By repurposing content, you can reach a new audience on LinkedIn and get more mileage out of your existing material. Just be sure to adapt the content to suit LinkedIn's format and audience expectations.
Remember, the key to successful LinkedIn content is consistency and authenticity. Don't be afraid to let your personality shine through in your posts. Experiment with different types of content to see what resonates best with your network.
Ready to level up your LinkedIn game? We’re here to help. Get in touch to start the conversation.
Spark Social, an award-winning boutique social media agency, continues to be recognized as an industry leader by several prestigious awards, including the Hermes Creative, Shorty Awards, MarCom, dotComm, NYX, and TITAN Health.
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